After a boom period, the interactive entertainment sector faced a “game over” scenario when the dot-com bubble burst. For one publicly traded company, the prospects were grim. With the share price sliding, the company turned to The Decentralized Intelligence Agency, which was able to improve communications with existing and prospective investors, as well as market analysts, articulating why an investment in this company was different and safer. Efforts reversed the downward trend in their stock price and positioned the company for future strategic growth.

Research Delivers Savings, Answers

An upscale furniture importer knew there was opportunity to be had in the marketplace, and had a hunch about what messages would appeal most to the company’s target audience. Thankfully, the client trusted the value of conducting market research before embarking on a major advertising campaign. The Decentralized Intelligence Agency’s rich, deep qualitative research revealed a very different message that resonated with those target customers. It also pointed toward the most appropriate and efficient advertising buys and helped shape the entire marketing plan.

The Startup Success

An entrepreneur had a patented product designed to make the lives of landscaping contractors better, and was prepared to advertise his idea with the hope that the masses would come calling. The Decentralized Intelligence Agency conducted foundational (and affordable) research that pointed in a different direction: PR, direct mail and regional trade shows would be more effective (and affordable) than paid advertising. The agency also found that prospective customers would not purchase the product without seeing it in action via a demonstration DVD. The agency helped the client re-tool the sales and marketing plan with a thrust toward PR, direct mail, tradeshows and development of an interactive CD-ROM, the combination of which caused sales to exceed the client’s expectations – to the point of a 100 percent sale of all existing inventory!

Adding Style to Substance

As the oldest custom home builder in its region, an upscale builder boasted plenty of satisfied customers. But this understated quality builder was being overlooked by homebuilders and architects in favor of newer contractors who boasted more marketing muscle. The Decentralized Intelligence Agency’s branding research among current, lost, and prospective customers provided a snapshot of what made the company great – and what would make them even greater going forward. Based on that research, the Agency “renovated” their client from the ground-up, including everything from operations, sales, and marketing. At its core was a ten-point customer pledge that specified precisely what the company stands for – and what the customer can expect. The Agency also carried the message through a new logo and identity package that reflected craftsmanship, a complete, flexible sales support collateral system, and an aggressive public relations program. Just months after completing the process, the company was featured in the pages of several local newspapers, while a measurable increase in new prospects and customers began rolling in.

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